Usher x Interactive Tidal Video

Usher, Nas and Bibi Bourelly released a very intense interactive video for their song “Chains” exclusively on Tidal.

The video asks viewers to turn on their webcam and detect where their eyes and face are. During the video, if you look away, the video will pause and the text “Don’t Look Away” will appear until you make eye contact with the screen again. Scary, right? Although it’s pretty crazy, it serves a good purpose.

The video forces viewers to confront the issue of racial profiling and police brutality head on. Throughout the video, images of victims of racial profiling and police brutality show with summaries of their story. At the end of the video, you can look into more details for each victim and find ways to help and spread the message.

http://chains.tidal.com/

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